Hera Bell first stepped foot into a darkroom over 15 years ago and has never looked back, not even for a second. Instead, she left her highly successful 12-year career in the fashion industry to explore her passion for visual imagery. And it has been a very rewarding path for Hera, indeed.

She has won a number of awards both at home and abroad, and her work has been featured in published books, magazines, ad campaigns and international photography exhibitions. (Not to mention that her photos also grace the walls of some very discerning collectors).

So why has the world embraced Hera's photography? Is it because she is a powerhouse, vivacious, charming, exacting and passionate? In part, yes. More importantly, it is because she has developed her own signature style.

She has the ability to capture truths that lie beyond the naked eye. She wields her camera with such ease and freedom, opening the shutter at the exact moment when an emotion, secret or personality rushes to the surface but only briefly, before it disappears again.

Whether it is a snowscape, bistro table, garters and lace or weddings, all of Hera Bell's images call out, compelling you stop and interpret the scene.

In essence, Hera is more than a photographer. She is a wonderfully perceptive storyteller.